Lara Bergthold is a principal partner at RALLY, a communications firm that focuses on influencing how people respond to political and social influences. She is a campaign and communications strategist with a wealth of experience in positions such as political and communications strategist, philanthropic advisor, presidential senior campaign advisor, and PAC director. Lara is a leader in integrating her wide network of relationships in entertainment, politics, and the nonprofit space to develop and launch campaigns involving high-profile individuals and the causes they support.